The purpose of the campaign was to inform the audience about the car raffle. People could participate in the raffle making purchase for 20000 AMD and more .
Considering that the target was the widest audience, the best way to achieve the goal was to launch a advertisement on Caramel Native Network. In order to have a short-term effective campaign, we have selected both video and HTML5 formats at the same time.
To increase efficiency we made optimizations and chose the most effective websites, where the audience was most interested in advertising banners / video.
The following formats were selected:
In content HMTL 5
In content HMTL 5 – Average unique CTR : 0.55%
Native Video – Average unique CTR : 0.9%
Pre-roll – Average unique CTR : 5․54%