7 million people put the smoke behind

The advertising  was aimed at lead generation, in particular, at orders for 7-day testing of IQOS. With the purpose of searching for new users and platforms for advertising, the Yandex network was proposed.
Advertising format: static banners with a direct message about the possibility of testing. The target was aimed at people with middle and higher incomes, men and women from 18 to 45 years old.
Campaign: Lead Generation
Goals: 7 days testing of IQOS
Period: 15 Days
Platforms: Yandex.Direct
Ads format: Banners
Results by platforms:

Platform

Impression Clicks Leads Budget Spend CPA
Yandex.Direct 411 700 3 671 16 200 $

12.5 $