The main goal of the campaign was to collect leads for the sale of Audi Q5 model.
The campaign was implemented on Facebook and Instagram. The following tools were used to promote it:
At the beginning of the campaign, we informed our target audience that the car was arriving in Armenia.
After, we presented the advantages and opportunities of the car through informative posts and referring users to the relevant section of the Audi’s website:
To achieve the main goal of the campaign, we used the appropriate type of Facebook advertising: Lead generation
We also retargeted users who visited audi.am website.
And we are proud to say that the car was sold as a result.