Audi Q5

The main goal of the campaign was to collect leads for the sale of  Audi Q5 model.
The campaign was implemented on Facebook and Instagram. The following tools were used to promote it:

Content Marketing
Targeted Advertising
Retargeting

At the beginning of the campaign, we informed our target audience that the car was arriving in Armenia.

leads campaign for Audi Q5

After, we presented the advantages and opportunities of the car through informative posts and referring users to the relevant section of the Audi’s website:

leads campaign for Audi Q5

leads campaign for Audi Q5

To achieve the main goal of the campaign, we used the appropriate type of Facebook advertising:  Lead generation 

leads campaign for Audi Q5

We also retargeted users who visited audi.am website.

At the end of the campaign, we had following results: 

And we are proud to say that the car was sold as a result.

 

 

Valeri Hakhverdyan author