To inform the target audience that Air France has flights to Northern America.
Test format has been chosen as the most interactive and fun way of transferring the information. Users test their knowledge by answering 10 questions about Northern America. Some of the questions relate to the flights of Air France, so that in this way we can also provide information about the number and directions of flights. The user, who gives the right and the fastest answers will receive 2 tickets to Northern America.
800 users, gender: Male: 42%, Female: 58%