Hi, I’m PC Elic

Within the framework of Social Media Marketing for PC Electronics store, we have launched a campaign to introduce a branded image of PC Elic as a personal consultant in the field of electronics.

We have used “PC Elik” character to implement:

1. Content Marketing
2. Messenger Marketing
3. Advergame

Content Marketing

We used the character to inform about special offers, sales and other events. In the result, we got feedback from clients who address their requests to PC Elik and not the brand.

 

Messenger Marketing

We have integrated a messenger bot to help our audience find Christmas gifts for themselves and for their family and friends.

Advergame

We used PC Elic character to create a Facebook game to raise engagement and brand awareness:

 

Results: 2345 players, 8450 games