Goal: Create a New Year mood and promote the 3in1 coffee.
Solution: During the campaign an interactive game-application has been created on Facebook. Where Royal Armenia’s owl image should collect 3in1 coffees and get points for each of them. Each day a winner was recognized from the first 10 participants with the best results.
Results: During 7 days the total number of participants was 3750 and the game was played 42,300 times.